The world "has gone nuts" some critics say and the reign of confidence, implying behaviour that goes beyond a rational approach of deci- sion making, indicates why in today's agendas we lose or obtain so much. To achieve success is no longer such a big fuss; you have to be internet addict, fast in typing, overwhelming in appetite, rigid in emotion, lazy in spirit and eager to learn new marketing tricks and voila, tomorrow you can be a bestselling success story, a new cyber millionaire?! Young, pretty and rich. With or without content and depth.

Passion for life: why stories win
Nowadays, 'passion' is just a word with new ref- erences. If we dedicate our life to achievements we learn so much, especially when we have an open eye, warm heart and cool mind. Being an entrepreneur is probably the most challenging role we can choose; not just do we need to be confident, sometimes cocky, as well as rational, pragmatic and holistic, we ought to be psychic and predicting the future. Since business is all about this moment and its influence on the fu- ture, just ordinary knowledge won't do.

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